TEVA

Designing a capsule collection for Teva's 40th anniversary was an exciting opportunity to delve into the fashion trends and cultural influences of each decade. Through thorough research, I curated designs inspired by the styles of each era while adding a modern twist to appeal to today's outdoor enthusiasts. With Teva's outdoor-loving customer in mind, each hat was crafted using performance-oriented, breathable materials for comfort and functionality in outdoor settings. To maintain the brand's identity and tie in with their iconic shoes, we incorporated Teva's classic webbing and artworks into the hat designs. This thoughtful fusion of heritage elements with contemporary aesthetics resulted in a capsule collection that celebrated Teva's history while offering fresh and innovative outdoor headwear options.